A) IDEA, VISION, AND VALUE PROPOSITION – what’s the idea, and how can we frame that idea so that it makes sense to the customer,
B) PATH PLANNING – there are standard pathways that you can use to build a technology business – as in are you looking for funding, or sustaining the business from cash flow, and are you building a big product up-front (which is called an MVP, or “minimum viable product”), or are you doing a smaller product up-front but spending more time piloting with customers. Together that gives you four options, and in this second module we unpack those pathways to give you clarity as to which one you should choose,
C) MVP DEVELOPMENT – ultimately you need a product that you can take to the market, and most non-technology founders get burnt here and lose money (often all of their money), in this module I will fully map out how do this vital, but very difficult part,
D) PILOTING – it’s unlikely that the first people who use your product will be real paying customers who’ve plucked your product off-the-shelf, there will be a collaborative pilot project between you and people who’ve learned to trust you to test and “shake down” your offering.
E) MARKET ACCESS – you don’t have a business if you can’t access your market. This isn’t a sales or marketing course, but I would feel bad if I didn’t take you through the fundamentals of modern inbound sales and marketing so that you know you’re able to access your market properly.
F) FUNDING ROUTE or G) CASHFLOW ROUTE – founders then have a choice once they have gained initial traction in that you can either go and get seed funding, or you can build the business up through sustaining the cash flow. These are two modules that detail how to solve both those problems, and you pick which one you prefer.
H) REVENUE OPERATIONS (“REVOPS”) AND GETTING TO SCALE-UP – once you’ve got the business of the ground, it’s time to turn it into a real business. My method for this is to embed “revenue operations” or “RevOps” into the business, and in this module we’ll go through the principles involved in aligning your new marketing, sales, operations, and finance teams so that your business can scale.