Turn Your Idea Into a Real Technology Business

A Guided Course for Non-Technology Founders that takes you from IDEA to REAL TECHNOLOGY BUSINESS (without getting burnt or burnt out)

You have a great idea. Let's make it happen.

Building a technology business is tricky. But rewarding both professionally and financially.

Founders don't need technical skills to build a technology business. But it's easier with a guide who's taken scores of people like you from idea to real technology business.

Take a look at this FIVE MINUTE video and I'll take you through what you get from the course.

Who is this course for?

This course is for non-technology people who want to start-up a technology business in order that they can reach the career and professional fulfilment that comes from being able to take an idea and build it into something that means something to them, whether that’s a legacy, satisfaction in their work, or an exit.

It's ideal for people who have either a) looking for their next step after 10, 15, 20 years in industry, or b) people who have a passion and want to use their business to build real value to people who align with their values.

It's not for people who come from a technology background, or would be a technical person who's seen a gap in the market somewhere.

Who am I?

My name is Matthew Reynolds and over the past 20 years I have helped scores of non-technology founders build technology businesses.

It is my mission in life not just to help non-technology founders build technology businesses, but to help them do that in a way where the process is enjoyable rather than nightmareish.

Is This You?

If you have an idea for a technology business, but find yourself uncertain about the path to turn that idea into a tangible, successful venture, you're not alone. Many aspiring entrepreneurs face the challenge of translating their concepts into actual thriving businesses. The journey from an initial concept to a fully operational technology business might appear daunting and complex, especially if you lack a technology background. But, there is a proven and enjoyable way to navigate this path.

(It's just that no one – until now – tells you what this path is.)

If you're a non-technology person and either have a) a desire to start a new career having spent 10, 15, or 20+ years in industry and as a subject-matter-expert you have this great idea or, b) you have a passion you want to build a business around and reach out to people who align with your values, this course is for you.

How is the course delivered?

Online Training
The next cohort starts 8 July 2024. I run the course on Teams over ten weeks.
After you've been through the online training led by me, all the training materials are available online, and downloadable for you to keep forever.
Unlimited Access to my WhatsApp
Immediately on sign-up, I'll send over my WhatsApp number and you can ping over any questions you have. You'll have access to that forever.
Private Network Access
Don't forget the importance of not journeying alone. After the course you're invited to join a peer-to-peer network (I'm there too!) -- it's a great place to socialise ideas or challenges.

What does the course cover?

A) IDEA, VISION, AND VALUE PROPOSITION – what’s the idea, and how can we frame that idea so that it makes sense to the customer,

B) PATH PLANNING – there are standard pathways that you can use to build a technology business – as in are you looking for funding, or sustaining the business from cash flow, and are you building a big product up-front (which is called an MVP, or “minimum viable product”), or are you doing a smaller product up-front but spending more time piloting with customers. Together that gives you four options, and in this second module we unpack those pathways to give you clarity as to which one you should choose,

C) MVP DEVELOPMENT – ultimately you need a product that you can take to the market, and most non-technology founders get burnt here and lose money (often all of their money), in this module I will fully map out how do this vital, but very difficult part,

D) PILOTING – it’s unlikely that the first people who use your product will be real paying customers who’ve plucked your product off-the-shelf, there will be a collaborative pilot project between you and people who’ve learned to trust you to test and “shake down” your offering.

E) MARKET ACCESS – you don’t have a business if you can’t access your market. This isn’t a sales or marketing course, but I would feel bad if I didn’t take you through the fundamentals of modern inbound sales and marketing so that you know you’re able to access your market properly.

F) FUNDING ROUTE or G) CASHFLOW ROUTE – founders then have a choice once they have gained initial traction in that you can either go and get seed funding, or you can build the business up through sustaining the cash flow. These are two modules that detail how to solve both those problems, and you pick which one you prefer.

H) REVENUE OPERATIONS (“REVOPS”) AND GETTING TO SCALE-UP – once you’ve got the business of the ground, it’s time to turn it into a real business. My method for this is to embed “revenue operations” or “RevOps” into the business, and in this module we’ll go through the principles involved in aligning your new marketing, sales, operations, and finance teams so that your business can scale.


"Matthew's technical skills are second-to-none."

"We couldn't have achieved what we did without Matthew."

"Matthew and his team delivered."

"Matthew's support enabled us to get to market with a truly unique product."

Get Started

The road taking YOU from IDEA to REAL TECHNOLOGY BUSINESS starts here...

This is a system that you can follow — a STEP-BY-STEP PLAN. With all of your questions answered in one place, in an easy to follow, easy to digest, linear step-by-step programme.