Perfect is the enemy of done.

That’s it. That’s the end of the video.

OK fine. You don’t have a business if you can’t access your market. You can’t learn how to access your market if your product is still in the “lab”.

Product-market fit is everything – it has been the number one cause of startup failures for at least the past 10 years, probably since the beginning of time, and realistically you cannot measure product-market fit without actually trying to sell your product.

And even then selling is a misnomer because these days the marketing is 99% of the issue, the actual “salescraft” bit has fallen away somewhat as people have changed slash are changing the way that they buy.

The marketing is just as much a part of the product development/research and development piece as the actual technology offer that you have. Without it, no one knows how good the thing you’ve built is.

Whatever you have is probably good enough today. Stop faffing around with it and get it out there.